Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Customer Acquisition
Research that confirms the fundamentals of successful email marketing provides a rare glimpse into the exact frequency and open rates of holiday email campaigns.
by Jon MacDonald // 10 min read
What are the key ingredients of a successful ecommerce marketing email? Kristen LaFrance takes a closer look at how you can build a strong marketing email that doesn't detract from your brand experience.
by Kristen LaFrance // 12 min read
RFM Analysis is a customer segmentation method that helps you target your customers with the right message in the right place at the right time based on three key data points.
by David Hoos // 8 min read
Understanding how to use CTAs effectively is a skill essential to conversion rate optimization. Start with these best practices.
by David Hoos // 7 min read
Following these four steps, you can evaluate last year’s ecommerce tactics and marketing results and adjust for the coming year.
by Jon MacDonald // 6 min read
When it comes to writing for conversions, less is often more. Begin with these five steps to start writing better copy that converts.
by David Hoos // 12 min read
We explore some of the standard benefits of a blog along with some surprising and often overlooked business benefits.
by David Hoos // 9 min read
The email pop-up is one of the most used, and most hated marketing tactics around these days. Take a balanced look at their strengths and weaknesses.
by Don Sturgill // 11 min read
Video marketing allows you to say more in less time. It’s an effective way to drive traffic and convert that traffic into sales. Explore these ten ways to drive conversions with YouTube.
by The Good // 5 min read
Don Sturgill
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11 min read
Jon MacDonald
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10 min read
Kristen LaFrance
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12 min read
David Hoos
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8 min read
Don Sturgill
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11 min read
