Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Podcast
In this episode, we talk to Nicole Baqai, a Strategic Partnerships Manager at Gorgias. She shares how to streamline your customer support to create a better relationship with customers.
Drive & Convert
In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing results, catering to a specific audience or demographic, and the cost of running your own tests.
by Jon MacDonald // 24 min read
Optimization
Social proof is one of the most powerful tools of persuasion a brand can employ. Getting others to promote you is infinitely more effective than promoting yourself.
by Jon MacDonald // 17 min read
In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.
Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.
by James Sowers // 9 min read
Incorporating product recommendation quizzes into your personalization strategy boosts average order value and conversions. Here’s how to get started.
by Joanne Wu // 8 min read
Reengage, convert, and retain customers with these 10 strategies for ecommerce & SaaS winbacks.
by Caroline Appert // 9 min read
Customer Acquisition
SMS marketing can help you reach more customers, increase sales, and grow your business. Best of all, it’s easy to start, and we’ll show you how.
by James Sowers // 10 min read
These ecommerce and SaaS unique selling proposition examples will inspire your marketing efforts and help you convert more website visitors into buyers.
by Caroline Appert // 10 min read
Jon MacDonald
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24 min read
James Sowers
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9 min read
Joanne Wu
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8 min read
Caroline Appert
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9 min read
