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Drive & Convert

Drive and Convert (Ep. 087): Should I drive traffic to a landing page or PDP?

Jon and Ryan explore the importance of landing pages and their role in building trust and educating customers.

by Angel Earnshaw // 25 min read

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Optimization

Before Redesigning Your Website, Try This (Our Proven Framework for Wireframe Design Briefs)

Wireframing provides a blueprint for your website. Without it, you waste resources on a design that doesn't convert or satisfy users.

by Natalie Thomas headshot Natalie Thomas // 11 min read

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Drive & Convert

Drive and Convert (Ep. 086): Where’s the Traffic?

In this episode, Jon and Ryan dive into how competition, economic factors, and changing consumer behavior are reshaping the e-commerce landscape and affecting traffic.

by Angel Earnshaw // 28 min read

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Optimization

How to Create Successful Subscription Pages: Tips and Winning Examples

This guide tackles the what, why and how of optimizing your subscription pages for more conversions, less abandonment and a better UX.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 14 min read

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Drive & Convert

Drive and Convert (Ep. 085): Nine Strategies to Increase Average Order Value

In this episode, Jon and Ryan discuss how you can draw more value from your existing customers by using nine strategies that are proven to increase AOV.

by Angel Earnshaw // 37 min read

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Drive & Convert

Drive and Convert (Ep. 084): Holiday Analysis and Adjustments

In this episode, Jon and Ryan discuss the importance for ecommerce brands to prepare ahead of time for the holiday season. They highlight the need for flexibility, creative thinking, and setting realistic expectations with finance teams.

by Angel Earnshaw // 31 min read

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Drive & Convert

Drive and Convert (Ep. 083): Winning Tests and What the Learnings Can Teach You

In this episode, Jon and Ryan talk about a selection of winning tests and what they can teach other brands. They share how small changes in copy, personalization, specific categories on your navigation, and more.

by Angel Earnshaw // 34 min read

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Optimization

Nine Strategies To Increase Average Order Value

Increasing your average order value is a powerful way to grow your overall sales. Follow these nine tactics to get started.

by caroline appert profile picture Caroline Appert // 12 min read

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Optimization

What is a good conversion rate?

There is no magic number when it comes to a good conversion rate. Instead, brands should focus on continuous improvement and optimization.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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