Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
If your conversion optimization best practices aren’t working, chances are, it’s because those tactics don’t align with your audience's preferences.
by Jon MacDonald // 5 min read
No other ecommerce website needs exactly what your site needs. You have to look at your own data to make the most effective changes.
by David Hoos // 5 min read
Customer Acquisition
Marketers are getting pressured to achieve better marketing results —not just for this year or this quarter, but daily. Here's how to face the challenge.
by Jon MacDonald // 6 min read
The more you know about your customers and their preferences, the better equipped you are to serve them.
by David Hoos // 7 min read
We recently wrote a guest post for our friends at Inc.com. Read the introduction and check out the full article.
by The Good // 1 min read
An introductory look at conversion optimization testing methods: Split, A/B, and Multivariate
by Jon MacDonald // 10 min read
Bounce rate is one of the most monitored metrics in online marketing. It can provide great insights if you know how to interpret it. Here's how to get started.
by Aja Frost // 7 min read
We recently wrote a guest post for our friends at InVision. Read our summary and check out the full article.
A good conversion rate is the result of a healthy consumer experience, not the cause. This is a bold challenge to older brand assumptions.
by Jon MacDonald // 9 min read
Jon MacDonald
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5 min read
Jon MacDonald
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5 min read
David Hoos
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5 min read
Aja Frost
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7 min read
