Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Data can show you what happened, but how do you understand why? Using a customer satisfaction survey is the key. Here are the best questions you should be asking.
by David Hoos // 17 min read
Customer Acquisition
Discover the only two ecommerce goals that matter and how to use them to outperform the competition.
by Jon MacDonald // 7 min read
A data-driven comparison of the costs of building an in-house optimization team versus hiring a third-party firm.
by The Good // 12 min read
Company Culture
Discover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the digital experience.
by Jon MacDonald // 12 min read
Optimization
The lean marketing approach gives you the budget, time, and ability to try ideas with a build-measure-learn sequence that drives results quickly.
by David Hoos // 10 min read
Learn about the seven key performance indicators that will help you grow your ecommerce business.
by James Sowers // 15 min read
How much could data-backed design and testing impact your bottom line?
by Jon MacDonald // 21 min read
Good ecommerce personalization starts with understanding exactly what it is and isn’t, and how it is employed most effectively.
It's important to consider these 10 touch points before deciding on one of the most crucial tools in your ecommerce toolkit.
Jon MacDonald
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12 min read
David Hoos
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17 min read
Jon MacDonald
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7 min read
James Sowers
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15 min read
