Data & Analytics
Attribution modeling is one powerful way to help you discover your most helpful insights within a maze of marketing data.
by Jon MacDonald // 7 min read
Optimization
One change to your website can alter its entire universe. Focusing on smaller Stuck Zone™ areas can bring everything back into balance.
by The Good // 7 min read
A look at three primary considerations that help us better define and understand the nuances of the marketing ROI challenge
Web analytics help you understand whether your website efforts are succeeding or failing. If you’re making these three mistakes, you could be hurting your revenues.
by Dan Weinsoft // 6 min read
Knowing scroll depth can help you optimize your pages. It can tell you whether your visitors are really reading your articles or seeing everything you want them to see.
by Jon MacDonald // 9 min read
Heatmaps are only one tool in the conversion rate optimization toolbox, but for analyzing the behavior of your visitors, heatmaps lead to insights you can’t find using other methods.
by Dan Weinsoft // 7 min read
Customer Acquisition
The long-term viability of a short-term strategic plan is more expensive and more painful than getting the long-term strategy right first.
by Neil Sniffen // 3 min read
Data can tell you how to create a great website, but empathy will make it convert.
by Neil Sniffen // 5 min read
Start with business metics contributed by the team and make your next site stand the test of time.
by Jon MacDonald // 3 min read