Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
User-centered design improves your customers' experience and your conversion rate. It's a win-win. Here are 12 principles that drive results.
by Jon MacDonald // 16 min read
Your FAQ page may be doing more harm than good to your business. Here’s why it’s not essential to your ecommerce success (and what you can do instead).
by James Sowers // 18 min read
Customer Acquisition
Customers are increasingly concerned with who they are buying from. Here’s how to tell your brand story and your products without undermining your sales performance.
by James Sowers // 11 min read
Site search is one of the most important yet most overlooked functions of any ecommerce site. Test these twelve design best practices to help improve your on-site conversions.
by Jon MacDonald // 15 min read
The euphoric moments that come immediately after a customer makes a purchase are often overlooked by ecommerce brands. Here's how to take advantage of this sales opportunity.
by James Sowers // 14 min read
Great customer experiences boost acquisition, revenue, conversion rates, and more. Here’s what it is and where to start today.
by Laura Bosco // 33 min read
Most brands think optimization ends when the customer makes a purchase. But the post-purchase experience is an opportunity so big you can’t afford to ignore it.
by Laura Bosco // 36 min read
Dark patterns are a surefire way to kill conversions on your ecommerce website. In this Insight, we’ll be taking a closer look at why that is.
by Rudy Klobas // 9 min read
Chat can be designed to show up when customers need a recommendation. This makes it a powerful tool to increase conversions.
by Martha Brooke // 8 min read
Laura Bosco
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33 min read
Jon MacDonald
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16 min read
James Sowers
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18 min read
Laura Bosco
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33 min read
Rudy Klobas
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9 min read
Martha Brooke
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8 min read