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Conversion Rate Optimization

Improve Your Website With The StoryBrand Framework & Other Copywriting Tactics

Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.

by James Sowers James Sowers // 9 min read

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Conversion Rate Optimization

How to Optimize Your Google Shopping Traffic and Improve Your Ecommerce Bounce Rate  

Here are our top strategies to convert comparison shoppers on your site and make the most of Google Shopping traffic.

by Natalie Thomas Natalie Thomas // 7 min read

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Conversion Rate Optimization

9 Strategies To Improve Customer Retention (The Key To Ecommerce Growth)

See why customer retention is crucial to ecommerce growth and how to develop an effective retention strategy for your brand.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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Customer Acquisition

How to Improve Your Customer Acquisition Cost and Grow ROI

Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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Conversion Rate Optimization

25 Ecommerce Product Filters With UX Design Strategies

Effective product filters are the fastest way to get your consumers from the home page to the product detail page. Here's how to get started.

by Natalie Thomas Natalie Thomas // 16 min read

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ios15 update and how cro can help

Data & Analytics

iOS 15 & Why CRO Is More Important Than Ever

The data and privacy landscape is changing. Read on for an expert perspective on the current reality, iOS 15, and how CRO can help.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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Conversion Rate Optimization

Expanding From B2B to B2C (& Increasing Sign-ups By 20% In The Process)

How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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Data & Analytics

How to Best Manage Channel Conflict (and How to Prevent It)

Channel conflict can be lethal to your sales, but these tactics and real-life examples show you how to overcome it.

by laura-bosco-profile-picture Laura Bosco // 26 min read

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Customer Experience

How Six Ecommerce Brands Uncovered Customer Needs That Improved Their Business

Real-life examples of ecommerce brands uncovering customer needs, analyzing feedback, and implementing meaningful brand improvements.

by laura-bosco-profile-picture Laura Bosco // 22 min read

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