Insights Hub Customer Acquisition

Customer Acquisition

Learn how to acquire more customers and grow your audience with expert customer acquisition insights from the digital experience optimization experts at The Good.

improve retention increase referrals marketing saas

a user interacting with a saas referral program.

improve retention

Building Viral Growth: Leveraging Incentives in SaaS Referral Programs & Strategies

Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.

by Caroline Appert // 7 min read

a DTC ecommerce website is an important part of an omnichannel strategy.

b2c

7 Expert Tips On How Retail Brands Can Launch A DTC Ecommerce Channel

Industry experts share their top tips for how retail brands can thoughtfully and successfully launch a DTC ecommerce channel.

by Natalie Thomas // 8 min read

leverage your customers network to increase market reach and relevance.

content optimization

Leverage Your Customers’ Network to Increase Product Relevance and Reach

Learn how to harness the power of positive network effects to drive SaaS growth.

by Jon MacDonald // 8 min read

content optimization

How to Build User Trust on Your SaaS Website

You can bridge the gap between risk-averse B2B buyers and purchase decisions with these tactics. Find out how to build trust and increase retention.

by Caroline Appert // 7 min read

a person signing up for an app on their mobile for through a freemium pricing offer.

conversion rate optimization

How To Use Freemium Pricing To Drive User Acquisition and Adoption

Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.

by Jon MacDonald // 13 min read

paid advertising

Driving Paid Traffic To A Landing Page vs. Product Page: What Is Better?

Deciding where to drive traffic starts and ends with understanding the customer journey. In this article, we answer one of optimization's most frequently asked questions, providing tips, examples, and more.

by Caroline Appert // 14 min read

digital experience optimization

BOPIS: How Buy Online, Pick Up In Store Works and How to Improve the Experience

It’s no surprise that BOPIS (buy online, pick up in-store) is so popular. Learn how it works, why it's effective, and how to optimize it for improved user experience.

by Sumita Paulson // 13 min read