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Customer Acquisition

How to Improve Your Customer Acquisition Cost and Grow ROI

Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.

by Jon MacDonald // 12 min read

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Conversion Rate Optimization

25 Ecommerce Product Filters With UX Design Strategies

Effective product filters are the fastest way to get your consumers from the home page to the product detail page. Here's how to get started.

by Natalie Thomas Natalie Thomas // 16 min read

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Data & Analytics

iOS 15 & Why CRO Is More Important Than Ever

The data and privacy landscape is changing. Read on for an expert perspective on the current reality, iOS 15, and how CRO can help.

by Jon MacDonald // 8 min read

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Conversion Rate Optimization

Expanding From B2B to B2C (& Increasing Sign-ups By 20% In The Process)

How IDX successfully launched a new, consumer-focused privacy-protection service using data-driven research, strategy, and implementation.

by Jon MacDonald // 17 min read

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Data & Analytics

How to Best Manage Channel Conflict (and How to Prevent It)

Channel conflict can be lethal to your sales, but these tactics and real-life examples show you how to overcome it.

by laura-bosco-profile-picture Laura Bosco // 26 min read

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Customer Experience

How Six Ecommerce Brands Uncovered Customer Needs That Improved Their Business

Real-life examples of ecommerce brands uncovering customer needs, analyzing feedback, and implementing meaningful brand improvements.

by laura-bosco-profile-picture Laura Bosco // 22 min read

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Customer Experience

Customer Research: The Most Underappreciated Strategy In Your Toolkit

Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.

by laura-bosco-profile-picture Laura Bosco // 37 min read

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Conversion Rate Optimization

Eight Tactics to Help Increase Your Average Order Value

Increasing your average order value is a powerful way to grow your overall sales. Follow these eight tactics to get started.

by Rudy Klobas // 12 min read

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Customer Experience

The Key to Ecommerce Growth: Customer Retention

See why customer retention is crucial to ecommerce growth and how to develop an effective retention strategy for your brand.

by David Hoos headshot David Hoos // 6 min read

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