In this episode, Ryan and Jon talk about the merits and challenges of Rapid Testing, an approach to CRO that requires less time and resources to implement, but also comes with a lower confidence interval.

by James Sowers // 25 min read

In this episode, Ryan and Jon talk about the need for balance across multiple traffic channels, how to know when you're over/underinvested in a particular channel, and what the proper resource allocation is for most brands.

by James Sowers // 36 min read

In this episode, Ryan and Jon talk about the most common reasons that ecommerce brands don't invest in CRO and explain why it's likely holding them back from hitting their goals.

by James Sowers // 32 min read

The 2021 holiday season is right around the corner, and paid acquisition can no longer be considered the "easy button" for attracting potential buyers to your store. In this episode, Ryan and Jon talk about how ecommerce brands should approach traffic generation for their holiday campaigns.

by James Sowers // 23 min read

In this episode, Ryan and Jon discuss Jon's new book, Opting In To Optimization, and review some of the key messages it communicates to ecommerce leaders.

by James Sowers // 26 min read