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        Data & Analytics

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

        Read More →
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    • Featured Insight
      • Header - customer journey map

        Customer Experience

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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Optimization

How to Design an Effective Ecommerce Product Category Page

The product category page is an essential step on your consumer's pathway to purchase. Keep these rules in mind as you design it.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 15 min read

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Drive & Convert

Drive and Convert (Ep. 058): What Happened In Q1-2022?!

In this episode, Ryan and Jon talk about a host of negative market signals – economic inflation, conflict in Ukraine, KPIs being down YOY – and share their advice for how brands should be adjusting their growth strategy.

by James Sowers James Sowers // 20 min read

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loading pages header

Customer Experience

9 Examples of Inspiring Loading Page Designs

Even with an optimized website, you'll have moments when it takes longer to load. Optimize the customer experience with these loading page design tips and examples.

by caroline appert profile picture Caroline Appert // 10 min read

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D&C – Episode 57 Redesign Or Optimization (WP Featured Image)

Drive & Convert

Drive and Convert (Ep. 057): Do You Need A Website Redesign Or CRO?

In this episode, Ryan and Jon talk about how to know if your brand truly needs a website redesign, or if you're better off investing in an ongoing conversion optimization program.

by James Sowers James Sowers // 24 min read

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ecommerce-product-recommendations-engines

Optimization

21 Ecommerce Product Recommendation Tips (That Increase Conversions)

Including intelligent ecommerce product recommendations as part of your user experience can increase the average order value of your conversions. Here's how to get started.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 14 min read

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D&C – Episode 56 Building An Online Business Feature Image (WP Featured Image)

Drive & Convert

Drive and Convert (Ep. 056): Building An Online Business

Ryan has been working on building a new home, which requires housing his entire family (including four kids) in the barn! He shares some lessons he's learned about building an online business while going through the home-building experience.

by James Sowers James Sowers // 30 min read

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D&C – Episode 55 – Listener Q&A – Feature Image (WP Featured Image)

Drive & Convert

Drive and Convert (Ep. 055): Listener Q&A (Allocating paid spend, large product catalogs, and more)

In this episode, Ryan and Jon talk field a few questions from Drive & Convert listeners, covering topics ranging from how to allocate paid acquisition spending across channels, how to improve discoverability with large product catalogs, and more.

by James Sowers James Sowers // 35 min read

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redesign or optimization header

Optimization

Do I Need a Full Scale Redesign or Optimization? 

If you're thinking about redesigning your site, here's how to tell if you need a complete overhaul or if an optimization strategy is right for you.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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D&C Episode 54 – Listener Q&A (April 2022) – WORDPRESS

Drive & Convert

Drive and Convert (Ep. 054): Listener Q&A (Traffic Generation Post-iOS, Mobile vs. Desktop Optimization, and more)

In this episode, Ryan and Jon talk field a few questions from Drive & Convert listeners, covering topics ranging from how to generate traffic in a post-iOS world to how to allocated your budget for paid acquisition.

by James Sowers James Sowers // 31 min read

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