Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
We recently wrote a guest post for our friends at User Testing. Read our summary and check out the full article.
by The Good // 1 min read
Customer Acquisition
Mobile technology has changed the face of marketing and millennials will be leading the direction of consumer desire for at least another decade. Are you prepared?
by David Hoos // 9 min read
By removing all the things he hates about the Internet from his website, Louis C.K. sold out his stand-up tour in a week.
by Jon MacDonald // 5 min read
The path to increased sales is through understanding that a customer's journey through a website has nothing to do with the way that a company is organized.
by The Good // 3 min read
App design can teach us a lot about how to organize and build websites that boost conversions.
by Shaun Tinney // 4 min read
Focusing on the wrong ecommerce goals removes opportunity
by Shaun Tinney // 3 min read
To compete in the new era of ecommerce your strategy must deliver high-quality, complete, and accurate product information
by Jon MacDonald // 6 min read
Consumer research is a good start, but testing consumer actions leads to increased revenues.
by Jon MacDonald // 3 min read
You cannot make your website successful, you can only make people who visit your website successful (at doing something they want to do).
by Shaun Tinney // 2 min read
Jon MacDonald
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6 min read
David Hoos
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9 min read
Jon MacDonald
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5 min read
Shaun Tinney
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4 min read
