Tell your brand story in the context of what customers care about instead of insisting customers care about you.
by Neil Sniffen // 1 min read
Conversion Rate Optimization
Our effective ecommerce for brands research report lays out how to turn your brand site into a dominating player in ecommerce.
by Jon MacDonald // 29 min read
A rotating homepage carousel wastes precious real estate. Here are four reasons why they don’t work and four ways brands can better use that space.
by Neil Sniffen // 4 min read
Customer Experience
We recently wrote a guest post for our friends at Leadpages. Read the introduction and check out the full article.
by The Good // 1 min read
Brands need to stop making active lifestyle consumers work so hard at getting what they need and start making it easy to find information and buy.
by Neil Sniffen // 5 min read
Shopping rituals enable customers to overcome their fear of buying the wrong product and allow brands to become both integral and a main focus of a customer's shopping experience.
by The Good // 3 min read
Understanding and optimizing each of the smaller steps -- the micro-conversions that lead up to conversion improves the customer experience and enables them to complete more purchases.
by The Good // 4 min read
Data & Analytics
To improve e-commerce sales, marketers need to shift focus off the vanity metrics and onto the conversions that are actually driving to sales.
by The Good // 5 min read
User testing can uncover hidden revenue opportunities, just ask Amazon, whose testing led to optimization of promo code placement delivering a 90% increase in revenue.
