Optimization
The Pixel that Broke the Website’s Back
by Neil Sniffen // 3 min read
Customer Acquisition
Brands may see a boost in sales after updating their e-commerce platform, but is the technology upgrade really responsible for the increase?
by Shaun Tinney // 3 min read
To increase ecommerce sales, the goals of the website must be focused on achieving the goals of the customer. Get a return by building a site your customers care about.
by Shaun Tinney // 4 min read
Tell your brand story in the context of what customers care about instead of insisting customers care about you.
by Neil Sniffen // 1 min read
Our effective ecommerce for brands research report lays out how to turn your brand site into a dominating player in ecommerce.
by Jon MacDonald // 29 min read
A rotating homepage carousel wastes precious real estate. Here are four reasons why they don’t work and four ways brands can better use that space.
by Neil Sniffen // 4 min read
Customer Experience
We recently wrote a guest post for our friends at Leadpages. Read the introduction and check out the full article.
by The Good // 1 min read
Brands need to stop making active lifestyle consumers work so hard at getting what they need and start making it easy to find information and buy.
by Neil Sniffen // 5 min read
Shopping rituals enable customers to overcome their fear of buying the wrong product and allow brands to become both integral and a main focus of a customer's shopping experience.
by The Good // 3 min read