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Customer Experience

Your Customer Experience is Your Brand Experience

Here’s an important question that comes up way less frequently than it should.

by The Good // 2 min read

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Data & Analytics

How to Best Keep Your Agency on Budget (without an RFP)

A doctor would not prescribe without a proper exam and diagnosis, don't you want your ecommerce partner to do the same?

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 3 min read

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Optimization

Why Hiring an Expert Can Make You Look Like a Superhero at Work

When the boss is reluctant to approve your digital initiatives, adding an authoritative voice from an outside expert can help you make your case.

by Neil Sniffen // 5 min read

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How to Make Your Brand Story into Your Customer’s Story

Stop using your site to show commercials for your brand, instead show customers how your brand can become part of their life story.

by Shaun Tinney // 4 min read

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Customer Acquisition

3 Keys to Putting Great Content Online

The right content is key to driving online sales but will your brand approve of it?

by shaun tinney profile photo Shaun Tinney // 5 min read

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Rotating Banners – They Are Never A Good Idea

What would it be like if you brought homepage carousels into your retail stores? Watch this 15 second Instagram video.

by The Good // 0 min read

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Customer Acquisition

How to Build a More Valuable Email List

To increase email signups, many brands have resorted to disruptive and ill-timed email collection tactics like email pop-ups. There's a better way.

by Neil Sniffen // 4 min read

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Customer Acquisition

Top 10 Reasons You Need to Stop Marketing

Brands need to cultivate relationships with the their consumers; to do that, they first have to stop talking about themselves.

by Neil Sniffen // 3 min read

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Optimization

State of Digital In Active Lifestyle Retail

Insights and inspiration for active lifestyle brands looking to satisfy rising consumer expectations and maximize retail revenue potential in stores, on mobile, and online with better digital purchase experiences.

by The Good // 36 min read

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