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        Data & Analytics

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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        Customer Experience

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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Customer Acquisition

Email List Growth: 5 Essential Tactics

Email list growth is a proven means of generating revenue, but most companies do so at the expense of their site’s user experience. Here are 5 essential tactics for growing an email list without disrupting a site’s conversion rate.

by Jon MacDonald // 11 min read

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Optimization

A Quick Guide to Getting Started with User Experience Design

We recently wrote a guest post for our friends at Shopify. Read the introduction and check out the full article.

by The Good // 0 min read

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Customer Experience

Customer Experience: The Key To Successful Growth

No matter how amazing and memorable your brand experience is, it is the customer’s experience that determines the success (and potential future growth) of your site.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

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Optimization

Optimization: Test, Grow, & Repeat

The only way to be successful online is to always be active.

by The Good // 3 min read

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Customer Acquisition

Website Copy: Speak Your Customer’s Language

Developing copy for your website isn’t easy. Hence, I leave this blurb unfinished.

by The Good // 3 min read

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Customer Acquisition

The Secret to Early Wins in a New Marketing Role

Demonstrate meaningful results with early wins, and earn leadership support for future initiatives.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 4 min read

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Optimization

The True Purpose of Your Ecommerce Website

If your ecommerce website is managed under your marketing budget, you’re doing it wrong.

by shaun tinney profile photo Shaun Tinney // 4 min read

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How Brand Websites Kill Sales

Digital is the easiest area for a brand to make mistakes, especially if the e-commerce experience falls under the marketing team’s responsibility.

by Jon MacDonald // 4 min read

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Customer Acquisition

Content Marketing: Unlock Your Organic Growth

The most cost efficient marketing tool your brand has at its disposal is content marketing. It’s cheaper than almost all other marketing and advertising tools, it converts at a much higher rate, and it can be a primary driver of sales to your site.

by Neil Sniffen // 4 min read

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