Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey.
by Caroline Appert // 8 min read
What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.
by Sumita Paulson // 7 min read
Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.
Optimization
Learn how tree testing can be used to assess whether users can find resources within your site or app.
by Caroline Appert // 14 min read
Wireframes are critical to the design or redesign process. Learn how to create a wireframe review process that saves time and resources and helps avoid unnecessary development costs.
by Maria Balus // 9 min read
Highlights from a year of optimization insights straight from the minds of our experts and strategists.
by Caroline Appert // 10 min read
Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.
Social proof is one of the most powerful tools of persuasion a brand can employ. Getting others to promote you is infinitely more effective than promoting yourself.
by Jon MacDonald // 17 min read
Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.
by James Sowers // 9 min read
Sumita Paulson
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7 min read
Caroline Appert
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8 min read
Sumita Paulson
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7 min read
Maria Balus
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9 min read
Natalie Thomas
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13 min read
Jon MacDonald
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17 min read
James Sowers
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9 min read