User Research & Testing

Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.

customer research customer retention user research
person dealing with customer objections

customer research

How to Discover and Resolve Your Customer Objections

Digital experiences are just as likely as in-person encounters to encounter common sales objections. Here’s how you can learn to listen to your customers, understand their feedback, and resolve concerns.

by Katie Encabo // 18 min read

customer psychology in purchase decisions

behind the click

How Does Psychology Influence Purchase Decisions?

Discover the hidden psychological forces that influence customer behavior online. Optimize your website to increase sales and build trust, using the strategies in our latest book "Behind The Click."

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 4 min read

people going over data

a/b testing

What Is The Difference Between Data-informed, Data-backed, And Data-driven?

Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.

by Natalie Thomas headshot Natalie Thomas // 3 min read

what is peeking feature image

a/b testing

What Is Peeking And How Do I Avoid It?

There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.

by maggie paveza Maggie Paveza // 6 min read

prototyping on the desktop

prototype

What Is Prototyping And Why Is Mid Fidelity Its Unsung Hero In Rapid Testing?

Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design iterations.

by Lexi Traylor // 6 min read

person doing research

customer research

What Should We Do With All Of The Customer Data We’ve Collected?

All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.

by Katie Encabo // 4 min read

people doing user testing

data driven

How is user testing different from user research?

Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.

by maggie paveza Maggie Paveza // 2 min read

customer shopping online

consumer psychology

How Can I Better Understand And Meet Customer Expectations?

When products and services come across as very similar, understanding your customer’s expectations can be a real differentiator that separates you from your competitors.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 3 min read

data driven marketing - customer acquisition costs google analytics reports

benchmarks

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas headshot Natalie Thomas // 11 min read