multivariate testing

Conversion Rate Optimization

How Ecommerce Brands Can Run Successful Multivariate Testing

Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.

by Natalie Thomas Natalie Thomas // 10 min read

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Conversion Rate Optimization

Test and Learn Culture: How to Get Your Leadership Excited About Experimentation

What do Amazon and Facebook have in common? A culture steeped in the test and learn philosophy.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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Customer Acquisition

How to Use Kaizen to Improve Year-End Marketing Results

Following these four steps, you can evaluate last year’s ecommerce tactics and marketing results and adjust for the coming year.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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