A group of colleagues meeting to determine which rapid testing method to use.

Data & Analytics

Which Rapid Testing Method Should I Use?

Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.

by Natalie Thomas headshot Natalie Thomas // 9 min read

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A participant engaging in a card sorting exercise.

Data & Analytics

What is Card Sorting?

Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.

by maggie paveza Maggie Paveza // 15 min read

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colleagues reviewing data from smoke test results.

Optimization

Smoke Testing: 5 Steps to Quickly Validate Your Ideas

Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.

by Natalie Thomas headshot Natalie Thomas // 12 min read

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multivariate testing

Optimization

How Ecommerce Brands Can Run Successful Multivariate Testing

Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.

by Natalie Thomas headshot Natalie Thomas // 10 min read

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customer-needs-google-analytics-goal-flow-header

Customer Acquisition

How to Use Kaizen to Improve Year-End Marketing Results

Following these four steps, you can evaluate last year’s ecommerce tactics and marketing results and adjust for the coming year.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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