Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.
by Natalie Thomas // 9 min read
Optimization
Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.
by Caroline Appert // 13 min read
Learn how tree testing can be used to assess whether users can find resources within your site or app.
by Caroline Appert // 14 min read
Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.
by Natalie Thomas // 12 min read
Avoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal customers.
by Caroline Appert // 8 min read
Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design iterations.
by Lexi Traylor // 6 min read
We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.
Natalie Thomas
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9 min read
Natalie Thomas
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9 min read
Caroline Appert
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13 min read
Lexi Traylor
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6 min read
