customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.
content optimization
What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.
by Sumita Paulson // 7 min read
Learn how tree testing can be used to assess whether users can find resources within your site or app.
by Caroline Appert // 14 min read
customer experience
Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.
by Maggie Paveza // 15 min read
Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.
by Natalie Thomas // 12 min read
data driven
To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.
by Jon MacDonald // 11 min read
For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.
by Maria Balus // 11 min read
Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.
Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.