customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.
content optimization
What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.
by Sumita Paulson // 7 min read
Learn how tree testing can be used to assess whether users can find resources within your site or app.
by Caroline Appert // 14 min read
customer experience
Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.
by Maggie Paveza // 15 min read
Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.
by Natalie Thomas // 12 min read
data driven
To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.
by Jon MacDonald // 11 min read
For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.
by Maria Balus // 11 min read
Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.
Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.
conversion rate optimization
Unlock your digital potential with our guide on measuring against top optimization teams. Ditch generic benchmarks and leverage a 5-Factors Scorecard™ for a nuanced approach to success.
by Katie Encabo // 10 min read
Sumita Paulson
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7 min read
Caroline Appert
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14 min read
Maggie Paveza
//
15 min read
Natalie Thomas
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12 min read
Jon MacDonald
//
11 min read
Maria Balus
//
11 min read
Katie Encabo
//
10 min read