User Research & Testing

Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.

data driven improve user experience rapid testing testing tracking & analytics validate design decisions

A group of colleagues meeting to determine which rapid testing method to use.

data driven

Which Rapid Testing Method Should I Use?

Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.

by Natalie Thomas // 9 min read

Learn the secret to the strategic value of ongoing SaaS user research.

customer research

What is The Strategic Value of Ongoing User Research in SaaS?

The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

by Natalie Thomas // 8 min read

colleagues discussing the benefits and unique selling points of their SaaS product.

content optimization

Is Your Value Promise Falling Short? Here’s How to Identify and Upgrade Tired USPs

What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.

by Sumita Paulson // 7 min read

Two people reviewing data on a laptop screen.

content optimization

The Power of Tree Testing in Optimization (With Expert Insights)

Learn how tree testing can be used to assess whether users can find resources within your site or app.

by Caroline Appert // 14 min read

A participant engaging in a card sorting exercise.

customer experience

What is Card Sorting?

Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.

by Maggie Paveza // 15 min read

colleagues reviewing data from smoke test results.

customer experience

Smoke Testing: 5 Steps to Quickly Validate Your Ideas

Discover how smoke testing saves time and money by validating digital products early. Learn five simple steps to test your ideas before full development.

by Natalie Thomas // 12 min read

data driven

How To Evaluate Your Optimization Program

To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.

by Jon MacDonald // 11 min read

customer research

This Is The Best Heatmap Software For Researchers (Yes, It Downsamples, And That Is OK)

For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.

by Maria Balus // 11 min read

Heuristics for digital experience optimization feature image

customer research

How To Solve Common Optimization Issues Using Heuristics (With Examples)

Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.

by Maria Balus // 11 min read