A group of colleagues meeting to determine which rapid testing method to use.

Data & Analytics

Which Rapid Testing Method Should I Use?

Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.

by Natalie Thomas headshot Natalie Thomas // 9 min read

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Customer Experience

Directional Guidance: What It Is And How To Improve It

The job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the umbrella term for doing just that.

by caroline appert profile picture Caroline Appert // 8 min read

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Customer Experience

How (And When) To Use a Sticky Add to Cart Button For Improved User Experience

We've tried and tested how to use a sticky add to cart button for more conversions and a better user experience.

by maggie paveza Maggie Paveza // 10 min read

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Optimization

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas headshot Natalie Thomas // 14 min read

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