User Research & Testing

Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.

customer research data driven saas tracking & analytics user research
coworkers reviewing data on their high-value user segments.

customer research

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

SaaS team engaging in continuous research to put the user experience at the center of product development.

customer experience

Continuous Research: The Secret Weapon For Effective Product Teams

Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.

by caroline appert profile picture Caroline Appert // 7 min read

business colleagues shaking hands

customer research

Three Green Flags to Look For in a Research Vendor

Product research experts share their perspectives on the three green flags to look for when vetting your next research partner.

by Natalie Thomas headshot Natalie Thomas // 6 min read

A group of colleagues making the move from intuition-led to data-driven decision-making.

data driven

How to Make the Move From Intuition-led to Data-driven

Learn how you can help transform your intuition-led organization’s approach to decision-making by making data a natural and valued part of the process.

by Natalie Thomas headshot Natalie Thomas // 7 min read

How to read a heatmap like an expert researcher.

ecommerce

How To Read A Heatmap Like An Expert Researcher: Patterns To Look Out For

In this guide, we show you how to read a heatmap like an expert so you can stop guessing and start making informed, high-impact changes to your website.

by maggie paveza Maggie Paveza // 12 min read

B2B research

research

B2B Research Doesn’t Have To Be So Hard

Connecting with B2B software product users is complex. We spoke with four experts to learn how they circumvent the challenges in B2B research. Although their approaches varied, one theme was clear: their path to meaningful B2B research has been through relationships.

by Natalie Thomas headshot Natalie Thomas // 11 min read

A group of colleagues meeting to determine which rapid testing method to use.

data driven

Which Rapid Testing Method Should I Use?

Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.

by Natalie Thomas headshot Natalie Thomas // 9 min read

Learn the secret to the strategic value of ongoing SaaS user research.

customer research

What is The Strategic Value of Ongoing User Research in SaaS?

The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

by Natalie Thomas headshot Natalie Thomas // 8 min read

colleagues discussing the benefits and unique selling points of their SaaS product.

content optimization

Is Your Value Promise Falling Short? Here’s How to Identify and Upgrade Tired USPs

What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.

by Sumita Mukund headshot Sumita Paulson // 7 min read