Insights Hub Optimization Strategy

Optimization Strategy

Deep dive into optimization insights from digital experience experts. Find in-depth resources on increasing conversions, user experience, and more.

data driven validate design decisions website optimization

data driven

Staying Data-Driven Before, During, And After A Website Redesign

Avoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal customers.

by Caroline Appert // 8 min read

checkout

How Is Optimization Changing, And What Should I Do About It?

The world of optimization doesn't stand still. What held true four years ago might not mean the same thing today.

by Jon MacDonald // 5 min read

conversion rate optimization

How To Evaluate An Optimization Team

Here are the things you should be asking an optimization team to determine if they are the right fit for you and your company.

by Jon MacDonald // 13 min read

person trying to optimize a B2B and B2C website

b2b

How To Optimize Your Website For Both DTC and Wholesale

The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?

by Katie Encabo // 8 min read

a/b testing

What Is Peeking And How Do I Avoid It?

There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.

by Maggie Paveza // 6 min read