User Research & Testing

Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.

dxo frameworks ecommerce saas testing ux design validate design decisions website design
a notebook containing sketches of web design changes.

dxo frameworks

How to Validate Website Design Changes: A Decision Framework

Incorporating a framework to decide how you validate design decisions can get you 50% better win rates on A/B tests and faster time-to-market on improvements.

by Natalie Thomas headshot Natalie Thomas // 6 min read

discovery research ux results being reviewed by a team.

roadmapping

What Is Discovery Research in UX?

The right discovery research can turn user insights into strategic product decisions that drive growth.

by Lexi Traylor // 7 min read

A group of colleagues benefiting from research democratization by sharing customer insights.

b2b

From Data Collector to Data Connector: Embracing Research Democratization

Research experts share how they've transformed from data collectors to data connectors, creating learning cultures that scale customer insights across entire organizations.

by Natalie Thomas headshot Natalie Thomas // 8 min read

Colleagues reviewing data to make user-centered decisions

product strategy

How To Make User-Centered Decisions When A/B Testing Doesn’t Make Sense

Learn how adding rapid testing to your toolkit helps to accelerate decision-making, build confidence, and drive value.

by Natalie Thomas headshot Natalie Thomas // 7 min read

coworkers reviewing data on their high-value user segments.

customer research

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

SaaS team engaging in continuous research to put the user experience at the center of product development.

customer experience

Continuous Research: The Secret Weapon For Effective Product Teams

Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.

by caroline appert profile picture Caroline Appert // 7 min read

business colleagues shaking hands

customer research

Three Green Flags to Look For in a Research Vendor

Product research experts share their perspectives on the three green flags to look for when vetting your next research partner.

by Natalie Thomas headshot Natalie Thomas // 6 min read

A group of colleagues making the move from intuition-led to data-driven decision-making.

data driven

How to Make the Move From Intuition-led to Data-driven

Learn how you can help transform your intuition-led organization’s approach to decision-making by making data a natural and valued part of the process.

by Natalie Thomas headshot Natalie Thomas // 7 min read

How to read a heatmap like an expert researcher.

ecommerce

How To Read A Heatmap Like An Expert Researcher: Patterns To Look Out For

In this guide, we show you how to read a heatmap like an expert so you can stop guessing and start making informed, high-impact changes to your website.

by maggie paveza Maggie Paveza // 12 min read