Customer Acquisition

Learn how to acquire more customers and grow your audience with expert customer acquisition insights from The Good.

a user interacting with a saas referral program.

Customer Acquisition

Building Viral Growth: Leveraging Incentives in SaaS Referral Programs & Strategies

Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.

by caroline appert profile picture Caroline Appert // 7 min read

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a DTC ecommerce website is an important part of an omnichannel strategy.

Customer Acquisition

7 Expert Tips On How Retail Brands Can Launch A DTC Ecommerce Channel

Industry experts share their top tips for how retail brands can thoughtfully and successfully launch a DTC ecommerce channel.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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leverage your customers network to increase market reach and relevance.

Customer Acquisition

Leverage Your Customers’ Network to Increase Product Relevance and Reach

Learn how to harness the power of positive network effects to drive SaaS growth.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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learn how to build user trust on your SaaS website.

Customer Acquisition

How to Build User Trust on Your SaaS Website

You can bridge the gap between risk-averse B2B buyers and purchase decisions with these tactics. Find out how to build trust and increase retention.

by caroline appert profile picture Caroline Appert // 7 min read

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a person signing up for an app on their mobile for through a freemium pricing offer.

Customer Acquisition

How To Use Freemium Pricing To Drive User Acquisition and Adoption

Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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Landing Page vs PDP Feature

Customer Acquisition

Driving Paid Traffic To A Landing Page vs. Product Page: What Is Better?

Deciding where to drive traffic starts and ends with understanding the customer journey. In this article, we answer one of optimization's most frequently asked questions, providing tips, examples, and more.

by caroline appert profile picture Caroline Appert // 14 min read

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verb scoring for product strategy

Customer Acquisition

9 Use Cases For Verb Scoring To Support A Successful Product Strategy

With endless factors to keep in mind, verb scoring can help turn a company’s priorities into a product strategy.

by Natalie Thomas headshot Natalie Thomas // 12 min read

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woman working on holiday email marketing campaign

Customer Acquisition

5 Ways to Improve Sales from Your Holiday Email Marketing Campaign

Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.

by maggie paveza Maggie Paveza // 5 min read

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saas pricing page open on laptop

Customer Acquisition

13 Examples of Effective SaaS Pricing Pages That Drive Conversions

Discover the key components of successful SaaS pricing pages and get inspired by our curated selection of 13 successful examples.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 15 min read

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