customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
content optimization
Insights and inspiration for active lifestyle brands looking to satisfy rising consumer expectations and maximize retail revenue potential in stores, on mobile, and online with better digital purchase experiences.
by The Good // 36 min read
After surveying, interviewing, and testing effective site design with thousands of our client’s customers, we’ve put together a compilation of ecommerce best practices for brands.
by The Good // 26 min read
conversion rate optimization
To improve e-commerce sales, marketers need to shift focus off the vanity metrics and onto the conversions that are actually driving to sales.
by The Good // 5 min read
b2b
Shifting focus from making sales in-store to store as touchpoint and opportunity for customer service resulting in online purchase or engagement is ultimate mutually beneficial strategy.
by The Good // 7 min read
User testing can uncover hidden revenue opportunities, just ask Amazon, whose testing led to optimization of promo code placement delivering a 90% increase in revenue.
by The Good // 1 min read
Product reviews with spelling mistakes are less trusted by consumers and the result is fewer sales.
