Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
What would it be like if you brought homepage carousels into your retail stores? Watch this 15 second Instagram video.
by The Good // 0 min read
We recently wrote a guest post for our friends at Leadpages. Read the introduction and check out the full article.
by The Good // 1 min read
Optimization
To better understand how to improve your consumer's buying experience, track your site's micro-conversions.
by The Good // 4 min read
Shopping rituals enable customers to overcome their fear of buying the wrong product and allow brands to become both integral and a main focus of a customer's shopping experience.
by The Good // 3 min read
Understanding and optimizing each of the smaller steps -- the micro-conversions that lead up to conversion improves the customer experience and enables them to complete more purchases.
Insights and inspiration for active lifestyle brands looking to satisfy rising consumer expectations and maximize retail revenue potential in stores, on mobile, and online with better digital purchase experiences.
by The Good // 36 min read
After surveying, interviewing, and testing effective site design with thousands of our client’s customers, we’ve put together a compilation of ecommerce best practices for brands.
by The Good // 26 min read
To improve e-commerce sales, marketers need to shift focus off the vanity metrics and onto the conversions that are actually driving to sales.
by The Good // 5 min read
Work with your customer service department to surface and correct persistent negative brand experiences that are destroying customer loyalty.
