customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
convert more customers
Effective product filters are the fastest way to get your consumers from the home page to the product detail page. Here's how to get started.
by Natalie Thomas // 15 min read
a/b testing
A well-structured testing roadmap is essential to operating an efficient optimization program. Here's how to build one.
by Natalie Thomas // 11 min read
Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.
by Natalie Thomas // 6 min read
Natalie Thomas
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6 min read
Natalie Thomas
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15 min read
