customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
a/b testing
A well-structured testing roadmap is essential to operating an efficient optimization program. Here's how to build one.
by Natalie Thomas // 11 min read
Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.
by Natalie Thomas // 6 min read
Natalie Thomas
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6 min read
Natalie Thomas
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11 min read
