people doing user testing

data driven

How is user testing different from user research?

Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.

by maggie paveza Maggie Paveza // 2 min read

woman working on holiday email marketing campaign

black friday

5 Ways to Improve Sales from Your Holiday Email Marketing Campaign

Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.

by maggie paveza Maggie Paveza // 5 min read

roadmapping in optimization process

conversion rate optimization

Compound Learnings From Your Experimentation Program With An End Of Year Roadmapping Exercise

Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.

by maggie paveza Maggie Paveza // 7 min read

group of engaged people using different devices due to ecommerce personalization

conversion rate optimization

Using Ecommerce Personalization to Deliver Engaging Customer Experiences

Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.

by maggie paveza Maggie Paveza // 14 min read

sticky add to cart header

ecommerce

How (And When) To Use a Sticky Add to Cart Button For Improved User Experience

We've tried and tested how to use a sticky add to cart button for more conversions and a better user experience.

by maggie paveza Maggie Paveza // 10 min read