woman working on holiday email marketing campaign

Customer Acquisition

5 Ways to Improve Sales from Your Holiday Email Marketing Campaign

Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.

by maggie paveza Maggie Paveza // 5 min read

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roadmapping in optimization process

Optimization

Compound Learnings From Your Experimentation Program With An End Of Year Roadmapping Exercise

Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.

by maggie paveza Maggie Paveza // 7 min read

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group of engaged people using different devices due to ecommerce personalization

Customer Experience

Using Ecommerce Personalization to Deliver Engaging Customer Experiences

Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.

by maggie paveza Maggie Paveza // 14 min read

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sticky add to cart header

Customer Experience

How (And When) To Use a Sticky Add to Cart Button For Improved User Experience

We've tried and tested how to use a sticky add to cart button for more conversions and a better user experience.

by maggie paveza Maggie Paveza // 10 min read

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