Data & Analytics
Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.
by Maggie Paveza // 15 min read
Optimization
We've collected 9 strategies (with examples of each) to improve your free-to-paid trial conversion rate. Keep reading to see which could help your digital product.
by Maggie Paveza // 12 min read
There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.
by Maggie Paveza // 6 min read
Good Question
Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.
by Maggie Paveza // 2 min read
Customer Acquisition
Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.
by Maggie Paveza // 5 min read
Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.
by Maggie Paveza // 7 min read
Customer Experience
Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.
by Maggie Paveza // 14 min read
We've tried and tested how to use a sticky add to cart button for more conversions and a better user experience.
by Maggie Paveza // 10 min read
Maggie Paveza
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