person purchasing AI credits on a mobile device.

ai

Best Practices For Naming, Pricing, And Messaging SaaS AI Credits

The best AI products don't just charge for usage; they make the constraint feel fair. Here's how tools like Runway, Canva, Claude, and Higgsfield AI handle naming, transparency, and upsells, and what your SaaS can borrow from each.

by maggie paveza Maggie Paveza // 9 min read

colleagues reviewing intent based segmentation data.

customer experience

The Exact Framework We Used To Build Intent-Based User Clusters That Drive Retention For A Leading SaaS Company

When you understand what users are trying to accomplish, you can personalize experiences that keep them engaged longer and turn them into power users.

by maggie paveza Maggie Paveza // 23 min read

A SaaS developer using a user-centered prioritization method to improve feature adoption rates.

improve retention

How User-Centered Prioritization Helps Improve Feature Adoption Rates

Discover the importance of user-centered prioritization and learn our eight strategies for implementing it to improve feature adoption rates.

by maggie paveza Maggie Paveza // 8 min read

coworkers reviewing data on their high-value user segments.

customer research

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

meeting notes for optimization post website launch.

content optimization

You Launched A New Website; What’s Next?

We're sharing our step-by-step guide to post website launch optimization so you can maximize ROI on your redesign investments.

by maggie paveza Maggie Paveza // 8 min read

How to read a heatmap like an expert researcher.

ecommerce

How To Read A Heatmap Like An Expert Researcher: Patterns To Look Out For

In this guide, we show you how to read a heatmap like an expert so you can stop guessing and start making informed, high-impact changes to your website.

by maggie paveza Maggie Paveza // 12 min read

A guide to learn how to identify if a user is experiencing form fatigue.

consumer psychology

A Guide For Preventing Form Fatigue To Increase Conversions & Improve UX

Learn how to identify behavior patterns that indicate your users are suffering from form fatigue and discover actionable strategies to improve form fatigue and increase conversions.

by maggie paveza Maggie Paveza // 7 min read

a meeting to discuss what comes after product market fit.

improve retention

What Comes After Product Market Fit?

What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention.

by maggie paveza Maggie Paveza // 9 min read

A participant engaging in a card sorting exercise.

customer experience

What is Card Sorting?

Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.

by maggie paveza Maggie Paveza // 15 min read