Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Attribution modeling is one powerful way to help you discover your most helpful insights within a maze of marketing data.
by Jon MacDonald // 7 min read
A look at three primary considerations that help us better define and understand the nuances of the marketing ROI challenge
Customer Acquisition
We surveyed some of the most knowledgeable voices in marketing to look deeper into the most complex challenges CMO’s face every day. This is what we learned.
Optimization
To compete in the new era of ecommerce your strategy must deliver high-quality, complete, and accurate product information
by Jon MacDonald // 6 min read
Conversion optimization begins by identifying your ideal customer profile and their specific needs. Here are a few ways to do that quickly and simply.
by Jon MacDonald // 8 min read
Knowing scroll depth can help you optimize your pages. It can tell you whether your visitors are really reading your articles or seeing everything you want them to see.
by Jon MacDonald // 9 min read
Online review management is increasingly important. Most shoppers now look for online reviews, and won’t even consider a purchase without them. Reviews are that critical.
You love it when your local coffee shop barista remembers your name and knows exactly how you like your morning latte. Customers on your website are no different, and they now expect a personalized shopping experience.
by Jon MacDonald // 13 min read
The question is not if you should make your store visible to shoppers in other countries. Rather, it is whether or not you want to make it easy for them to buy from you.
by Jon MacDonald // 12 min read
Jon MacDonald
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6 min read
Jon MacDonald
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7 min read
