customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
personalization
Market segmentation is an effective way to understand the distinct groups that you serve so you can improve their unique customer experiences and increase conversions.
by Jon MacDonald // 7 min read
content optimization
A website's design and usability are two very different things. Design may look nice but usability is key to conversions. Use these three design principles to improve your user experience and increase conversions.
by Jon MacDonald // 8 min read
Running multiple tests to optimize your site, based on how your customers actually shop, is the best opportunity for improving online revenues, customers and leads.
by Jon MacDonald // 2 min read
conversion rate optimization
By removing all the things he hates about the Internet from his website, Louis C.K. sold out his stand-up tour in a week.
by Jon MacDonald // 5 min read
The path to increased sales is through understanding that a customer's journey through a website has nothing to do with the way that a company is organized.
by Jon MacDonald // 3 min read
data driven
Attribution modeling is one powerful way to help you discover your most helpful insights within a maze of marketing data.
A look at three primary considerations that help us better define and understand the nuances of the marketing ROI challenge
We surveyed some of the most knowledgeable voices in marketing to look deeper into the most complex challenges CMO’s face every day. This is what we learned.
To compete in the new era of ecommerce your strategy must deliver high-quality, complete, and accurate product information
by Jon MacDonald // 6 min read
Jon MacDonald
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Jon MacDonald
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