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Data & Analytics

3 Secrets to Solving the Marketing ROI Challenge

A look at three primary considerations that help us better define and understand the nuances of the marketing ROI challenge

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

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Customer Acquisition

The Top Challenges of Today’s CMO

We surveyed some of the most knowledgeable voices in marketing to look deeper into the most complex challenges CMO’s face every day. This is what we learned.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

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Optimization

The Top Principles Impacting Your Ecommerce Conversion Rate

To compete in the new era of ecommerce your strategy must deliver high-quality, complete, and accurate product information

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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Customer Acquisition

Defining Your Ideal Customer Profile – Proven Strategies and Tactics

Conversion optimization begins by identifying your ideal customer profile and their specific needs. Here are a few ways to do that quickly and simply.

by Jon MacDonald // 8 min read

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Data & Analytics

Do Scroll Maps Help You Increase Conversions? (We Think So)

Knowing scroll depth can help you optimize your pages. It can tell you whether your visitors are really reading your articles or seeing everything you want them to see.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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Customer Experience

How to Handle Good and Bad User Reviews – Avoiding the Traps

Online review management is increasingly important. Most shoppers now look for online reviews, and won’t even consider a purchase without them. Reviews are that critical.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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Customer Experience

Creating a Personalized Customer Experience

You love it when your local coffee shop barista remembers your name and knows exactly how you like your morning latte. Customers on your website are no different, and they now expect a personalized shopping experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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Customer Experience

How to Design Effective International Customer Experiences

The question is not if you should make your store visible to shoppers in other countries. Rather, it is whether or not you want to make it easy for them to buy from you.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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Customer Acquisition

Email List Growth: 5 Essential Tactics

Email list growth is a proven means of generating revenue, but most companies do so at the expense of their site’s user experience. Here are 5 essential tactics for growing an email list without disrupting a site’s conversion rate.

by Jon MacDonald // 11 min read

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