customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
research
Learn how to leverage your increased holiday traffic for long-term growth instead of simply resorting to short-term seasonal discounts.
by Jon MacDonald // 8 min read
data driven
Discover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the digital experience.
by Jon MacDonald // 12 min read
conversion rate optimization
Does the time of year matter when your business hires a CRO agency? Yes. Here's the quarter by quarter breakdown of what you'll gain each season.
by Jon MacDonald // 6 min read
checkout
Seven of every ten online shoppers on average bail without making the purchase. Here's how to reduce cart abandonment rate and increase conversions.
by Jon MacDonald // 22 min read
customer experience
Customer loyalty and lifetime value go hand in hand, and have a direct impact on your bottom line. Here's how to calculate and maximize your LTV, thereby increasing revenue.
by Jon MacDonald // 14 min read
Discover some of the most common conversion bottlenecks on ecommerce product pages and how to fix them.
Learn what three actions you can take to compel impulse buyers to convert on your ecommerce site.
paid advertising
Learn why your ecommerce site gets Google Ads clicks, but no sales—and how to improve conversions.
Use these 10 proven steps to increase conversions on your own with limited resources.
Jon MacDonald
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14 min read
Jon MacDonald
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8 min read
