customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
This insight takes a closer look at why image carousels are so ineffective at converting site visitors, and what you can do instead to help improve the user experience of your ecommerce store.
by Jon MacDonald // 10 min read
Holiday shopping, including Black Friday and Cyber Monday, is an exciting time for ecommerce sites. Get prepared with these 21 conversion tips.
content optimization
Visual search engines are rapidly becoming a standard for ecommerce shopping. Learn how you can optimize your site for this technology and how it will affect your conversion rate.
by Jon MacDonald // 9 min read
While Address Line 2 is never the sole reason shoppers leave before buying, the friction it creates can certainly be a factor in the decision.
by Jon MacDonald // 8 min read
checkout
1 out of every 5 shoppers abandon cart due to a too long or complicated checkout process. Optimize your checkout process to turn more visitors into customers.
a/b testing
Here's your comprehensive guide to A/B testing – how to develop a hypothesis, when to employ your test, and what to expect from your results.
Every business needs repeat customers in order to drive growth. But that’s easier said than done. Here’s how CRO can boost ecommerce customer retention.
by Jon MacDonald // 12 min read
Use these four actionable steps to optimize your site for voice search and attract more high intent traffic that converts better.
There are some important changes coming in 2019 that are certain to impact conversion optimization. Are you ready?
Jon MacDonald
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10 min read
Jon MacDonald
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10 min read
