Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Trying to get started with ecommerce optimization? Start your journey by following this central pathway and these actionable tips.
by Jon MacDonald // 8 min read
Customer Acquisition
This comprehensive guide delivers 78 tactics that you can utilize to run winning sales promotions and drive up the conversion rate of your ecommerce site.
by Jon MacDonald // 33 min read
You can convert more visitors by understanding these 7 types of customers and how each of them typically engages online.
by Jon MacDonald // 12 min read
Here’s a checklist of questions you can use to make sure the conversion rate optimization service you choose can handle the job you need to be accomplished.
by Jon MacDonald // 10 min read
This insight takes a closer look at why image carousels are so ineffective at converting site visitors, and what you can do instead to help improve the user experience of your ecommerce store.
Holiday shopping, including Black Friday and Cyber Monday, is an exciting time for ecommerce sites. Get prepared with these 21 conversion tips.
Visual search engines are rapidly becoming a standard for ecommerce shopping. Learn how you can optimize your site for this technology and how it will affect your conversion rate.
by Jon MacDonald // 9 min read
While Address Line 2 is never the sole reason shoppers leave before buying, the friction it creates can certainly be a factor in the decision.
1 out of every 5 shoppers abandon cart due to a too long or complicated checkout process. Optimize your checkout process to turn more visitors into customers.
Jon MacDonald
//
10 min read
Jon MacDonald
//
8 min read
