customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
It's hard to talk about E-commerce and driving traffic without thinking about Amazon.
by Jon MacDonald // 30 min read
There are seven different types of people that you're going to find coming to your site.
by Jon MacDonald // 35 min read
Outside of revenue, how does a brand know if they were successful for Cyber Week?
by Jon MacDonald // 27 min read
The best executives ensure that their website is built around the primary goals of their customers: to research their options and make a confident purchasing decision.
by Jon MacDonald // 8 min read
Psychology plays an important part in business no matter what business you’re in or how you’re getting sales.
by Jon MacDonald // 21 min read
Most online businesses are hooked on traffic.
by Jon MacDonald // 24 min read
copy writing
To get more sales and write copy that converts, follow these five landing page fundamentals. Make sure every word on the page helps your visitors get closer to a solution.
by Jon MacDonald // 12 min read
It seems most brands are using email popups on their website.
by Jon MacDonald // 34 min read
decrease abandonment
Many customers get 90% of the way to completing their purchase, only to rush away at the last minute. How frustrating! Fortunately, we've got tactics to help you reduce your cart abandonment rate.
by Jon MacDonald // 10 min read
Jon MacDonald
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10 min read
Jon MacDonald
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