customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
Most online businesses are hooked on traffic.
by Jon MacDonald // 24 min read
copy writing
To get more sales and write copy that converts, follow these five landing page fundamentals. Make sure every word on the page helps your visitors get closer to a solution.
by Jon MacDonald // 12 min read
It seems most brands are using email popups on their website.
by Jon MacDonald // 34 min read
decrease abandonment
Many customers get 90% of the way to completing their purchase, only to rush away at the last minute. How frustrating! Fortunately, we've got tactics to help you reduce your cart abandonment rate.
by Jon MacDonald // 10 min read
Today Jon and Ryan chat about Google Shopping, but more specifically the effect it has on other channels.
by Jon MacDonald // 21 min read
So many Ecommerce stores offer discounts. Should you?
by Jon MacDonald // 23 min read
Google recently dropped all commission fees on their "Buy on Google" platform.
by Jon MacDonald // 25 min read
content optimization
Research that confirms the fundamentals of successful email marketing provides a rare glimpse into the exact frequency and open rates of holiday email campaigns.
How can you prepare your businesses for operating in a future that has yet to be determined? Today, Jon explores the future of CRO.
Jon MacDonald
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10 min read
Jon MacDonald
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12 min read
