customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
The official data from the Census Bureau has stated that through Q3, e-commerce was up 32% year-over-year in 2020.
by Jon MacDonald // 29 min read
Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.
by Jon MacDonald // 28 min read
As business owners, we’re always worried about missing out. Many businesses owners we talk with seem to regularly have FOMO (fear of missing out) when it comes to marketing: Are my goals right? Was optimization right?
Today, is the first in a two part series about the first four principles of the world of Conversion Rate Optimization.
by Jon MacDonald // 23 min read
It's hard to talk about E-commerce and driving traffic without thinking about Amazon.
by Jon MacDonald // 30 min read
There are seven different types of people that you're going to find coming to your site.
by Jon MacDonald // 35 min read
Outside of revenue, how does a brand know if they were successful for Cyber Week?
by Jon MacDonald // 27 min read
The best executives ensure that their website is built around the primary goals of their customers: to research their options and make a confident purchasing decision.
by Jon MacDonald // 8 min read
Psychology plays an important part in business no matter what business you’re in or how you’re getting sales.
by Jon MacDonald // 21 min read
Jon MacDonald
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