Jon MacDonald - The Good

Drive & Convert

Drive and Convert (Ep. 026): Laws of Conversion (Part Two)

Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.

by Jon MacDonald // 28 min read

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Drive & Convert

Drive and Convert (Ep. 025): Are You Missing Out?

As business owners, we’re always worried about missing out. Many businesses owners we talk with seem to regularly have FOMO (fear of missing out) when it comes to marketing: Are my goals right? Was optimization right?

by Jon MacDonald // 28 min read

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Drive & Convert

Drive and Convert (Ep. 024): Laws of Conversion (Part One)

Today, is the first in a two part series about the first four principles of the world of Conversion Rate Optimization.

by Jon MacDonald // 23 min read

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Drive & Convert

Drive and Convert (Ep. 023): Amazon: How and Why to Drive Traffic

It's hard to talk about E-commerce and driving traffic without thinking about Amazon.

by Jon MacDonald // 30 min read

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Drive & Convert

Drive and Convert (Ep. 022): 7 Types of Customers and How to Convert Each of Them

There are seven different types of people that you're going to find coming to your site.

by Jon MacDonald // 35 min read

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Drive & Convert

Drive and Convert (Ep. 021): What does YOUR data say about Cyber Week?

Outside of revenue, how does a brand know if they were successful for Cyber Week?

by Jon MacDonald // 27 min read

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Customer Experience

Why Ecommerce Customer Experience Matters (and What to Do About It)

The best executives ensure that their website is built around the primary goals of their customers: to research their options and make a confident purchasing decision.

by Jon MacDonald // 8 min read