customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
Offering free shipping increases conversions, but when it's done poorly, it can hurt your bottom line. To do it right, you need to tailor it to your business.
by David Hoos // 9 min read
data driven
When you want to improve your online sales with data, don’t just use analytics. Involve your customers through effective and actionable customer surveys.
by David Hoos // 6 min read
ecommerce
Research indicates that transactional emails are opened up to 8X more often than promotional emails. They represent one of the biggest – yet most underutilized marketing opportunities.
by David Hoos // 7 min read
Interactive elements are an effective way to increase engagement with your visitors, increasing the likelihood they will convert.
RFM Analysis is a customer segmentation method that helps you target your customers with the right message in the right place at the right time based on three key data points.
by David Hoos // 8 min read
The post purchase thank you page is an often overlooked aspect of the buyer’s journey. This Insight delivers actionable steps you can follow to start optimizing your thank you page for conversions.
by David Hoos // 10 min read
Optimizing your mobile site for conversions is more important now than ever before. Follow these 15 tactics to help optimize your mobile experience and increase sales.
by David Hoos // 12 min read
Follow these five principles to create a compelling win-back email campaign that’ll help convert your inactive subscribers into purchasing customers.
average order value
With the rising threat of package theft in recent years, ship-to-store delivery options have become a necessary move for ecommerce retailers.
David Hoos
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9 min read
David Hoos
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9 min read
