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        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

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        by Natalie Thomas headshot Natalie Thomas // 13 min read

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conversion rate optimization

How to Offer Free Shipping the Right Way

Offering free shipping increases conversions, but when it's done poorly, it can hurt your bottom line. To do it right, you need to tailor it to your business.

by David Hoos headshot David Hoos // 9 min read

bombas case study header

data driven

How Customer Surveys Help Improve Your Conversions

When you want to improve your online sales with data, don’t just use analytics. Involve your customers through effective and actionable customer surveys.

by David Hoos headshot David Hoos // 6 min read

ecommerce

How to Get More From Your Transactional Emails

Research indicates that transactional emails are opened up to 8X more often than promotional emails. They represent one of the biggest – yet most underutilized marketing opportunities.

by David Hoos headshot David Hoos // 7 min read

conversion rate optimization

How to Increase Engagement & Conversions with Interactivity

Interactive elements are an effective way to increase engagement with your visitors, increasing the likelihood they will convert.

by David Hoos headshot David Hoos // 7 min read

RFM-analysis-segmentation

data driven

How RFM Analysis Helps You Segment and Convert Customers Better

RFM Analysis is a customer segmentation method that helps you target your customers with the right message in the right place at the right time based on three key data points.

by David Hoos headshot David Hoos // 8 min read

Nine Principles for Optimizing Your Thank You Page

The post purchase thank you page is an often overlooked aspect of the buyer’s journey. This Insight delivers actionable steps you can follow to start optimizing your thank you page for conversions.

by David Hoos headshot David Hoos // 10 min read

15 Ways to Optimize Your Site’s Mobile Conversion Rate (with Examples)

Optimizing your mobile site for conversions is more important now than ever before. Follow these 15 tactics to help optimize your mobile experience and increase sales.

by David Hoos headshot David Hoos // 12 min read

win-back email campaign header

conversion rate optimization

5 Principles for a Successful Win-Back Email Campaign

Follow these five principles to create a compelling win-back email campaign that’ll help convert your inactive subscribers into purchasing customers.

by David Hoos headshot David Hoos // 9 min read

average order value

How to Leverage Ship-to-Store for Better Experiences (and Conversions)

With the rising threat of package theft in recent years, ship-to-store delivery options have become a necessary move for ecommerce retailers.

by David Hoos headshot David Hoos // 6 min read

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