Optimization
Only 0.25% of new visitors to your site will buy on their first visit. This past weekend, we bought something on our first visit to a new-to-us site and lived to write the Case Study about our experience.
by Dan Weinsoft // 11 min read
Data & Analytics
Web analytics help you understand whether your website efforts are succeeding or failing. If you’re making these three mistakes, you could be hurting your revenues.
by Dan Weinsoft // 6 min read
Heatmaps are only one tool in the conversion rate optimization toolbox, but for analyzing the behavior of your visitors, heatmaps lead to insights you can’t find using other methods.
by Dan Weinsoft // 7 min read
When it comes to navigation, avoid the urge to be clever and you’ll find profitable returns.
by Dan Weinsoft // 3 min read