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Optimization

How trueCABLE’s Customer-Centered Mindset Laid The Foundation For An Experimentation Practice

We sat down with the trueCABLE team to understand how staying customer-centered and working with The Good supports their growth goals.

by caroline appert profile picture Caroline Appert // 8 min read

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Landing Page vs PDP Feature

Customer Acquisition

Driving Paid Traffic To A Landing Page vs. Product Page: What Is Better?

Deciding where to drive traffic starts and ends with understanding the customer journey. In this article, we answer one of optimization's most frequently asked questions, providing tips, examples, and more.

by caroline appert profile picture Caroline Appert // 14 min read

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data-driven website redesign

Optimization

Staying Data-Driven Before, During, And After A Website Redesign

Avoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal customers.

by caroline appert profile picture Caroline Appert // 8 min read

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directional guidance feature image

Customer Experience

Directional Guidance: What It Is And How To Improve It

The job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the umbrella term for doing just that.

by caroline appert profile picture Caroline Appert // 8 min read

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D&C title card

Drive & Convert

Drive and Convert (Ep. 097): You’ve Got Data! Now What?

Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.

by caroline appert profile picture Caroline Appert // 19 min read

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best articles to read in 2023 from The Good

Optimization

Insights from our Most Read, Most Inspiring and Most Engaging Articles of the Year

Highlights from a year of optimization insights straight from the minds of our experts and strategists.

by caroline appert profile picture Caroline Appert // 10 min read

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person running too many tests online

Good Question

What is the problem with running too many tests?

You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.

by caroline appert profile picture Caroline Appert // 3 min read

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Customer Experience

Expert Guide on Ecommerce Returns: Why They Happen & How to Reduce Them

Here is the bottom line: Ecommerce returns are inevitable. The good news is once you accept this fact, you can better prepare for them.

by caroline appert profile picture Caroline Appert // 13 min read

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Optimization

Prioritize Your A/B Tests Like The Experts: An Interview With Experimentation Leader Natalie Thomas

There is no “one size fits all” A/B test prioritization method. So, we asked experimentation leader Natalie Thomas to share more about how product marketing and ecommerce teams can pick the right method for them and how The Good prioritizes using the ADVIS’R Prioritization Framework™️.

by caroline appert profile picture Caroline Appert // 12 min read

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