customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
case study
Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.
by Caroline Appert // 13 min read
content optimization
Learn how tree testing can be used to assess whether users can find resources within your site or app.
by Caroline Appert // 14 min read
We sat down with the trueCABLE team to understand how staying customer-centered and working with The Good supports their growth goals.
by Caroline Appert // 8 min read
paid advertising
Deciding where to drive traffic starts and ends with understanding the customer journey. In this article, we answer one of optimization's most frequently asked questions, providing tips, examples, and more.
data driven
Avoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal customers.
customer experience
The job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the umbrella term for doing just that.
Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.
by Caroline Appert // 19 min read
Highlights from a year of optimization insights straight from the minds of our experts and strategists.
by Caroline Appert // 10 min read
a/b testing
You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.
by Caroline Appert // 3 min read
Caroline Appert
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14 min read
Caroline Appert
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13 min read
