customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
case study
We sat down with the trueCABLE team to understand how staying customer-centered and working with The Good supports their growth goals.
by Caroline Appert // 8 min read
paid advertising
Deciding where to drive traffic starts and ends with understanding the customer journey. In this article, we answer one of optimization's most frequently asked questions, providing tips, examples, and more.
by Caroline Appert // 14 min read
data driven
Avoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal customers.
customer experience
The job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the umbrella term for doing just that.
Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.
by Caroline Appert // 19 min read
content optimization
Highlights from a year of optimization insights straight from the minds of our experts and strategists.
by Caroline Appert // 10 min read
a/b testing
You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.
by Caroline Appert // 3 min read
conversion rate optimization
Here is the bottom line: Ecommerce returns are inevitable. The good news is once you accept this fact, you can better prepare for them.
by Caroline Appert // 13 min read
There is no “one size fits all” A/B test prioritization method. So, we asked experimentation leader Natalie Thomas to share more about how product marketing and ecommerce teams can pick the right method for them and how The Good prioritizes using the ADVIS’R Prioritization Framework™️.
by Caroline Appert // 12 min read
Caroline Appert
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14 min read
Caroline Appert
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8 min read
