How To Create Urgency In SaaS Trials: 8 Lessons From 30 Real User Journeys
You’ve felt it before, even if you never stopped to name it. A banner ticking down the days left on a trial. A cancel button that suddenly sprouts a “wait, before you…
TRUSTED BY:
The 90-Day Revenue Surge makes this your most profitable and productive quarter.
Perfect for companies that:
Your 90-day path to revenue growth
Our proprietary frameworks and library of data from thousands of experiments mean you get proven insights, not generic best practices.
Days 1-30: Deep-dive audit
We conduct a comprehensive Digital Experience Optimization Audit™ of your entire funnel using heatmaps, session recordings, user testing, and data analysis. This reveals exactly where you’re losing revenue and why visitors aren’t converting.
Day 31: Strategic roadmap delivered
We synthesize audit findings into a themed roadmap across six optimization areas: trust and authority, ease of use, benefits and unique selling points, priming and expectation setting, directional guidance, and incentives. Each theme groups related opportunities so you can tackle improvements strategically rather than randomly.
Ongoing: 50+ improvement plan
We create an execution and experimentation plan with 50+ specific improvements. Each idea is prioritized by impact and categorized: quick wins for immediate deployment and higher-risk changes that warrant A/B or rapid testing.
Ongoing: Revenue quantification
Using your traffic, data, and our proprietary library of thousands of experiments, we quantify each opportunity. You’ll see exactly how improvements translate to increased conversions and annual revenue with a guaranteed minimum of $100K identified, or you receive a full refund.
Day 90: Complete handoff
You’ll receive complete documentation with all 50+ improvements, insights uncovered, and pending test roadmaps. You can move forward with everything you’ve learned or continue with another 90 Day Revenue Surge to compound results quarter after quarter.
The 90-Day Revenue Surge
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.'”
David Humber
Head of Conversion
The Telegraph
“The Good is one of the best investments we have made at Prep Expert in terms of ROI, as well as in terms of the professional team.
Working with The Good is like working with an extension of my own team.
Shaan Patel
Founder & CEO
Prep Expert
Autodesk Improves Their Registration & Checkout Experience
How we clearly defined conversion barriers and gave Autodesk a strategic roadmap of testing opportunities to improve the registration and checkout experience.
How Experimentation Allowed IDX To Expand From B2B to B2C
Find out how IDX gained a competitive edge in an increasingly dense security market.
Custom Design Tool Leverages Key User Insights To Increase Registrations
How an in-depth audit of the user experience uncovered key barriers to conversions and streamlined the path to registration.
The 90-Day Revenue Surge combines a comprehensive Digital Experience Optimization Audit™ with a complete implementation roadmap and revenue quantification.
Unlike typical audits that just identify problems, we deliver 50+ specific, prioritized improvements with clear next steps.
Each recommendation is categorized as either a quick-win implementation or a higher-impact test, plus we guarantee to identify a minimum $100K in annual revenue opportunity or receive a full refund.
Each improvement is a specific, actionable recommendation to enhance your conversion funnel.
Examples include:
- Changes to your pricing page value proposition
- Removing or adding steps to your trial signup flow
- Improving trust signals at key decision points
- Adjusting UX in the mobile checkout experience
- Refinements to your homepage hero section
- Switching your navigation structure
Improvements are grouped into the six Heuristics for Digital Experience Optimization™: trust and authority, ease of use, benefits and unique selling points, priming and expectation setting, directional guidance, and incentives.
The 90-Day Revenue Surge delivers a complete optimization roadmap in one quarter.
We conduct a comprehensive audit, identify 50+ specific improvements across your funnel, and provide implementation-ready next steps.
You’ll receive quick wins you can deploy immediately plus strategic changes to test.
Most clients see measurable conversion improvements within 60-90 days of implementation, with guaranteed identification of at least $100K in annual revenue opportunity.
You’ll work with a dedicated pod of specialists from The Good, including experts in data analytics, UX research, visual design, and conversion strategy.
This is the same team that has optimized experiences for Adobe, Nike, Autodesk, and other industry leaders.
Unlike working with a generalist agency or trying to hire these skills individually, you get immediate access to senior-level practitioners across all optimization disciplines under one roof.
The 90-Day Revenue Surge takes a systematic approach rather than guessing.
We audit your entire funnel, then group improvements into six strategic themes: trust and authority, ease of use, benefits and unique selling points, priming and expectation setting, directional guidance, and incentives.
Each of the 50+ recommendations is prioritized by impact and categorized as either quick-win implementation or test-first change, so you know exactly what to tackle in order.
Most clients transition to a quarterly Digital Experience Optimization Program™ after seeing results from the 90-Day Revenue Surge.
The ongoing program includes implementation support, continuous testing, performance monitoring, and progressive optimization based on results.
This allows you to execute on the roadmap we’ve created while we continue identifying new opportunities. We’ll discuss next steps during your day 90 handoff session.
The 90-Day Revenue Surge gives you access to a dedicated pod of optimization experts (data analysts, UX researchers, designers, and strategists) without the cost and time of hiring.
For a $25,000 flat fee, you get 16+ years of expertise, proprietary benchmark data from thousands of experiments, and 50+ prioritized improvements your existing team can work with The Good to execute.
This accelerates results faster than building internal capabilities from scratch.
Why smart SaaS leaders choose The Good for optimization
Get access to a dedicated pod of experts in HCI, design, research, development, and more.
We leverage learnings from tens of thousands of research data points.
Our proprietary frameworks are trusted by leaders at Adobe, HubSpot, IDEO, and Microsoft.
500+ proven optimization patterns from working with Fortune 500 and scaling SaaS companies.
On average, team members have 10 years of experience in digital optimization.
Our founder has written three best-selling books on optimization.
Ready to identify your $100K revenue opportunity?
Access to an expert team with no ongoing commitment
$100K in revenue opportunity identified
One quarter to transform your conversion funnel
Top performing SaaS companies convert at rates 5x higher than average. Get yourself into that league with 50+ validated, implementation-ready improvements to your website or app in just 90 days.
The 90-Day Revenue Surge begins with a 30-minute assessment call where we decide if it’s a good mutual fit. Let’s talk.
Fuel your efforts with the latest resources on SaaS optimization
Continue Reading →
How to Turn Your SaaS Pricing Page Into a First 30 Days Conversion Tool
A trial user’s relationship with your pricing page isn’t a single moment. It’s a conversation that plays out across their entire trial. Once when they’re comparing you to competitors before they’ve even…
How to Personalize User Onboarding Without Introducing Friction
The top 10% of SaaS products activate day-one signups at roughly four times the rate of the median product. Something in that first session is doing dramatically more work for some companies…
Kyle Phillips Bet On A Different Way To Build Ninety.io's Mobile App
Every team that adds a new platform for an existing product faces the same pressure. Match what the flagship version already does, or customers will notice what’s missing. Kyle Phillips, previously Head…
Best Practices For Naming, Pricing, And Messaging SaaS AI Credits
A leading creative software company came to us with a timely problem. Its AI tools ran on a currency it called “credits,” a monthly allotment that let subscribers generate images, edit video,…
How Rob Snyder Builds Worthwhile Products & Rethinks Customer Demand Beyond Pain Points
Nobody wakes up wanting a CRM. No one lies awake dreaming of expense-reporting software, and rarely does someone feel a flicker of joy at the thought of a new project management tool.…
Results from companies that invest in Digital Experience Optimization