Optimize for a user experience that does more than improve conversions

The Good’s services have changed. Now we’re offering the most evolved version of optimization on the market: The Digital Experience Optimization Program™.

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First, we help you understand user barriers and opportunities

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Measurement

Our toolset measures user activities on your website.

Analytics

Using site data, we dive into your customer's behaviors.

Competitive Research

We find best-in-class examples of the strategies you're missing.

User Research

In-depth user research helps us understand your customer.

Customer Surveys

We conduct primary research on what is or isn't working.

Journey Mapping

Expert-led workshops outline the customer experience.

Then, we build a strategic roadmap to improve the digital experience

A/B Testing

Learn what on-site experiences result in conversions.

Multivariate Testing

Find the right combination of elements to drive growth.

Strategy

Distill learnings into a clear roadmap to success.

User Experience

Optimizing the user experience is our specialty.

Wireframes

Validate design elements before you invest in development.

Design/Development

Access design and development experts to help experiment.

Insights

Key insights and learnings are extracted from every iteration on our work.

Coaching

We teach you how to build a successful optimization program.

Your go-to team of optimization experts

We are a team of optimization experts with unique, niche specialties. Our skill sets and strategic thinking help us unlock huge results for clients. When you partner with The Good, you get a team of experts including:

UX Strategists

Researchers

Designers

Developers

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We know your technology

Convert – VWO – Adobe Target – Hotjar – Google Analytics – Fullstory – Adobe Analytics – UserTesting
Shopify Plus – Magento – Salesforce Commerce – WooCommerce – SAP Commerce – Kameleoon – and many more…