The web’s best resources for converting more visitors into buyers.
We’ve condensed over a decade of conversion rate optimization learnings into this collection of books and resources. With a few clicks, you have that expert advice at your fingertips.
If you like these books, we publish new Insights weekly in our newsletter.
Opting in to Optimization
This set of principles will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms. Available in print, e-book, and audio format.
Stop Marketing Start Selling
This comprehensive resource shares the philosophy, process, and tactics that companies need to create content that converts, win more loyal customers, and build websites that stand the test of time. Available in print and e-book format.
How to Strategically Identify a Google Optimize Replacement
We collected thinking from our A/B testing experts to bring you a fresh POV on the deprecation of Google Optimize. Available as a free e-book.
How to Conduct Customer Research to Improve Customer Experience
Everything you need to know about turning customer research into real brand opportunities. Includes templates for a one-page research plan and conducting 1:1 customer interviews. Available as a free e-book.
A Guide to Email Marketing For Ecommerce Businesses
A playbook for every ecommerce business on how to turn email marketing into your greatest strength. Includes best-in-class examples for the entire email buyer journey. Available as a free e-book.
Everything You Need To Know About Building A Product Page That Converts
The ultimate book on optimizing your ecommerce product page. Learn why your page isn’t converting, how to optimize key elements, and strategies for increasing AOV. Available as a free e-book.
The Guide To Optimizing Your Checkout And Post-Purchase Experience
The ecommerce guide to optimizing the checkout and post-purchase experience. Highlights include strategies for recovering abandoned carts, when to cross-sell and upsell, and how to measure your efforts. Available as a free e-book.
How to Audit Your Ecommerce Website to Improve Conversions
An in-depth guide to running a DIY conversion optimization audit. It covers fundamental strategies [and checklists] for auditing key website pages including your homepage, category page, product page, and more. Available as a free e-book.
What experts are saying…
Nik Sharma
“I’ll be handing a copy to every team I work with, and I hope you spend time with it, too.”
Val Geisler
“Trust me, you’re going to want to read this book before your competitors do.”
Kristen LaFrance
“This is the perfect resource for ambitious ecommerce. Buy it. Read it. Thank me later.”
