Stop Marketing, Start Selling

Your guide to doubling online leads, customers and revenue.


A step by step guide to websites that convert

After years of striving to create the perfect model for ecommerce and lead generation websites, we have captured the philosophy, process, and tactics that have allowed us to deliver double-digit ROI for our clients consistently.

This book outlines a digital process that offers companies flexibility, rapid learning, and constant iteration towards better website performance.

Leverage our battle-tested process to:

  • Build websites that stand the test of time
  • Create content that converts
  • Boost customer engagement
  • Overcome channel conflict
  • Win more loyal customers

“In the age of empowered customers the best possible business case is to put the needs of your customers first. This book is a practical, no-nonsense approach to doing just that. It may not always tell you what you want to hear, but it certainly does tell you what you need to hear.”

Gerry McGovern, Author, CEO of Customer Carewords

Paperback Book



Delivery within 7-10 business days.

Ebook (PDF)


Emailed within 1 business day of order.



Contains both the paperback and Ebook.

Or, Buy It On Amazon

About the book

The basic value proposition of any business is to help people get what they want. A website is no different. Nobody watches TV for the commercials, or visits your website to check out your latest marketing campaigns. If they’re on your site, your marketing already worked. Now it’s time to help them get what they came for.

The future of effective web design (and profitable websites) begins with your customer. Creating web experiences that save them time will earn you more money. First, however, you have to know who they are, what they want, and how best to serve it to them. Whether you run an ecommerce site or lead generation site, this book will help you grow your revenues by better understanding and serving your prospects and customers.

About The Good

The Good is an ecommerce and lead generation advisory that helps companies exponentially grow their online sales. We’ve spent years developing, testing, and improving methods to increase conversion rates and grow revenues online. The team at The Good have made a practice of advising companies on how to see e-commerce sales double or more. In recent years, companies that have worked with The Good have seen an average revenue increase in revenue of over 100%.

About the authors

The authors have condensed their learnings from over a decade in the ecommerce space into this friendly and readable guide. Their battle tested process for growing online revenues for companies large and small is shared in this comprehensive and actionable book that will put your company on the path to doubling online leads, customers and revenue.

Jon MacDonald is Founder and President of The Good. As President, Jon has led the firm to become one of Oregon’s top 20 fastest growing private companies.

Shaun Tinney is former Director of Research & Strategy at The Good. From 2010–2015, Shaun led the Research & Strategy team that consistently delivers strong ROI for The Good’s clients.