If you’re in charge of managing your company’s digital presence, the process of redesigning your website every few years is probably getting old. Well, we’ve got some great news: there are much more intelligent and effective ways to spend your time and budgets than constantly putting your site out for RFP.
Normally when a site gets too frustrating for customers or content editors to use, the system gets blamed and the redesign process begins. Fortunately, because of a statistical concept called “Zipf’s Law”, you can improve 90% of your site performance, usability, and content-related issues by understanding just the top 10% of its problems.
Our Discovery and User Research process is designed to uncover your most important business, customer, and content-related needs; providing the strategy and guidance to constantly improve your site with a measurable return on spending. So next time the site overhaul chatter starts, give us a call instead.
For more quick tips on how to make your website more effective, visit thegood.com/insights.