Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Good Question
You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.
by Caroline Appert // 3 min read
Customer Acquisition
Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.
by Maggie Paveza // 5 min read
Optimization
In today's competitive market, making informed decisions about your offers is no longer an option; it's a necessity. As the BFCM season fast approaches, there's no better time to start testing your offers.
by Drew Marconi // 7 min read
Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.
by Maya Merrill // 10 min read
Don’t miss the opportunity to set yourself up for success in 2025. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.
by Katie Encabo // 6 min read
There is no “one size fits all” A/B test prioritization method. So, we asked experimentation leader Natalie Thomas to share more about how product marketing and ecommerce teams can pick the right method for them and how The Good prioritizes using the ADVIS’R Prioritization Framework™️.
by Caroline Appert // 12 min read
In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.
by Jon MacDonald // 12 min read
Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.
by Maggie Paveza // 7 min read
You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.
by Jon MacDonald // 8 min read
Katie Encabo
//
6 min read
Caroline Appert
//
3 min read
Maggie Paveza
//
5 min read
Drew Marconi
//
7 min read
Maya Merrill
//
10 min read
Katie Encabo
//
6 min read
Jon MacDonald
//
12 min read
