TEIS episode title with headshot of Jon and Natalie

Podcast

Creating a Work Environment for Success – Q&A with Jon MacDonald and Natalie Thomas

In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.

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Podcast

The Power of Social Proof and Data-Driven Decisions with Kate Cannova

In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. We cover how her team successfully navigated the pandemic, the importance of data-driven decisions in their business, and the power of social proof.

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a woman holding pages of cro testing results

Optimization

Too Many Tests Can Kill Experimentation Programs: Here’s How

When optimizing your website, you need to find the balance between quality and quantity of tests. Here, we discuss how you can test more effectively for winning results.

by caroline appert profile picture Caroline Appert // 9 min read

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Optimization

How to Improve the Site Speed of Your Ecommerce Store in 15 Steps

When it comes to the website speed of your ecommerce store, slow and steady doesn’t cut it. Use these 15 steps to keep more of your hard-earned traffic.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

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employees working to personalize their marketing strategy on a ecommerce site by using product recommendation quizzes

Customer Experience

How to Personalize Your Ecommerce Marketing Strategy with Product Recommendation Quizzes

Incorporating product recommendation quizzes into your personalization strategy boosts average order value and conversions. Here’s how to get started.

by joanne wu Joanne Wu // 8 min read

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Man at a laptop in an office setting

Optimization

How to Optimize Your Google Shopping Traffic and Improve Your Ecommerce Bounce Rate  

Here are our top strategies to convert comparison shoppers on your site and make the most of Google Shopping traffic.

by Natalie Thomas headshot Natalie Thomas // 7 min read

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Overhead view photo of people sitting near wooden table on their laptops

Customer Experience

Creating the Ultimate Above the Fold Strategy – And Why It Matters

A complete guide to what above the fold content is, why it still matters, and exactly how to optimize yours for better conversion rates.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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sticky add to cart header

Customer Experience

How (And When) To Use a Sticky Add to Cart Button For Improved User Experience

We've tried and tested how to use a sticky add to cart button for more conversions and a better user experience.

by maggie paveza Maggie Paveza // 10 min read

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product-category-page-header

Optimization

How to Design an Effective Ecommerce Product Category Page

The product category page is an essential step on your consumer's pathway to purchase. Keep these rules in mind as you design it.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 15 min read

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