Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Wireframing provides a blueprint for your website. Without it, you waste resources on a design that doesn't convert or satisfy users.
by Natalie Thomas // 11 min read
Visual design utilizes imagery and visual cues to improve the overall user experience. Learn its fundamental principles and see some best-in-class examples.
by Maria Balus // 12 min read