user research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Study your target users to understand their behaviors, needs, and motivations.
A site created for everyone is a site that converts no one. One of the best ways to align your site with your audience is to develop personas.
by The Good // 5 min read
Market segmentation is an effective way to understand the distinct groups that you serve so you can improve their unique customer experiences and increase conversions.
by Jon MacDonald // 7 min read
