understand your customers
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Get to know your customers with research and analysis that uncovers key insights.
Discover the hidden psychological forces that influence customer behavior online. Optimize your website to increase sales and build trust, using the strategies in our latest book "Behind The Click."
by Jon MacDonald // 4 min read
The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?
by Katie Encabo // 8 min read
All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.
by Katie Encabo // 4 min read
Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.
by Natalie Thomas // 11 min read
Learn how usability audits can uncover points of friction in your ecommerce customer journey and in turn convert more visitors into buyers.
by Natalie Thomas // 9 min read
User-centered design improves your customers' experience and your conversion rate. It's a win-win. Here are 12 principles that drive results.
by Jon MacDonald // 16 min read
Jon MacDonald
//
4 min read
Katie Encabo
//
8 min read
Natalie Thomas
//
11 min read
