understand your customers Archives

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understand your customers

How To Optimize Your Website For Both DTC and Wholesale

The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?

by Katie Encabo // 8 min read

understand your customers

What Should We Do With All Of The Customer Data We’ve Collected?

All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.

by Katie Encabo // 4 min read

data driven marketing - customer acquisition costs google analytics reports

understand your customers

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas // 11 min read

understand your customers

Usability Audits 101: Why and How They’re Crucial for Ecommerce

Learn how usability audits can uncover points of friction in your ecommerce customer journey and in turn convert more visitors into buyers.

by Natalie Thomas // 9 min read

understand your customers

Ecommerce User-Centered Design: Core Principles That Drive Better Results

User-centered design improves your customers' experience and your conversion rate. It's a win-win. Here are 12 principles that drive results.

by Jon MacDonald // 16 min read

understand your customers

How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

by Natalie Thomas // 13 min read