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Drive & Convert

Drive and Convert (Ep. 097): You’ve Got Data! Now What?

Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.

by caroline appert profile picture Caroline Appert // 19 min read

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Drive & Convert

Drive and Convert (Ep. 096): Going from WTF to YAY with GA4

Jon and Ryan tackle GA4 challenges and share tips to overcome hurdles in the evolving data analytics landscape.

by Angel Earnshaw // 28 min read

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Good Question

How is user testing different from user research?

Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.

by maggie paveza Maggie Paveza // 2 min read

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data driven marketing - customer acquisition costs google analytics reports

Data & Analytics

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas headshot Natalie Thomas // 11 min read

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what is a good conversion rate

Drive & Convert

Drive and Convert (Ep. 089): What is a Good Conversion Rate?

Jon and Ryan tackle the age-old question: What is a good conversion rate? They explain why this question is not as straightforward as it seems, define conversion rates, and discuss variables affecting it.

by Angel Earnshaw // 28 min read

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Optimization

What is a good conversion rate?

There is no magic number when it comes to a good conversion rate. Instead, brands should focus on continuous improvement and optimization.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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Drive & Convert

Drive and Convert (Ep. 081): 9 Key Ecommerce Metrics You Should Be Tracking

In this episode, Jon and Ryan discuss the metrics that matter for ecommerce businesses. There is so much ecommerce data available, but you need to make sure you are pulling the right data to inform your overall business strategy.

by caroline appert profile picture Caroline Appert // 34 min read

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Data & Analytics

The 9 Key Ecommerce Metrics You Should Be Tracking No Matter What

Ecommerce metrics help inform website optimization and the direction of your overall business strategy. Here are the 9 you should track.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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Drive & Convert

How To Make Your CRO and SEO Strategies Work Together For More Ecommerce Sales

Business owners should be thinking about balancing their efforts between attracting website visitors and converting them into buyers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

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